Link of the Week – Google Keyword Planner

April 3, 2018

Keywords are an important part of discoverability for anyone selling goods on Amazon. In authors’ cases, they help drive readers to books. With all the lovely (yes, that is sarcasm) algorithms Amazon has in place that makes it nearly impossible to get noticed, it is crucial to optimize the SEO for every book authors publish. One way to do that is to plan the best keywords to use for your metadata, book description, and more.

Try Google Keyword Planner to “refine search campaigns and ensure content remains relevant”. Come up with a bunch of words that would describe the main points or theme of your book (or other product you are selling) to plug into the planner and retrieve the keywords that garner the most search relevance.

Sounds like a winner.

https://adwords.google.com/home/tools/keyword-planner/


Link of the Week – Best Sellers that Don’t Sell

March 27, 2018

Here’s a bit about best sellers on Amazon in reference to ranking on paid versus category kindle books.  This blog — How To Avoid Best Sellers That Do Not Sell — on K-lytics breaks it down from the buyer’s perspective and the author’s perspective.

http://k-lytics.com/best-sellers/


Link of the Week – Publishing Trends for 2018

January 16, 2018

Is the future bright or bleak for authors? From marketing and “direct to reader” sales to audiobooks and subscription services, here is a great article from The Written Word with publishing predictions for 2018. Well worth the read, my friends.

https://www.writtenwordmedia.com/2018/01/08/publishing-trends-indie-publishing/


Link of the Week – Amazon’s Buy Button (and it sucks)

June 20, 2017

So Amazon has quietly made more changes in the selling of books. One that seems to benefit everyone but the author. Third-party sellers can now “win” the Buy Box. What does that mean? It means this seller would be listed as the default for the Buy Button. It means that these third-party

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sellers can mark books down to whatever price they want (so long as the meet some Amazon criteria…haha).  It also means that slices into any profit the author MIGHT make. I say might because there are various ways these third-party sellers can get their hands on “new” copies that would cut the author completely out of the sale. And it could mean that potential customers may only have a third-party seller as a choice to buy from.

This went into effect back in March and a buzz about it was made last month, but it has only been recently that authors have noticed and/or felt the pinch.

To read more about it, check out the links below to articles from Publisher’s Weekly and Huffington Post (with visuals). Definitely worth the read.

https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/73542-new-amazon-buy-button-program-draws-ire-of-publishers-authors.html

http://www.huffingtonpost.com/entry/590b309be4b05279d4edc31f


Link of the Week – Amazon and Third-party Booksellers

May 23, 2017

Why does it seem like Amazon is anti-author? Here is an interesting link to news from The Author’s Guild that reports on Amazon’s newest policy allowing third-party booksellers to claim featured “buy boxes” and how this can potentially hurt publishers and authors.

https://www.authorsguild.org/industry-advocacy/amazons-taking-another-bite-publishing-pie/


Roller Coasters and Crabs

August 18, 2016

On this roller coaster of publication, writers expect to be faced with a certain amount of, let’s say, excitement. We hear the unmistakable clackety-clack-clack on the way up the ride of publishing a book. Feel the adrenaline build as we teeter on the top of the first dive. Throwing our arms high or hanging onto the bar, we plummet down, down, down picking up speed. Hairpin curves with sales, rankings, good reviews, harsh criticism, and how we will be received by our peers.  It’s all part of the fun, right? Right?cc - rf - TexasCycloneSunset640

This summer, the roller coaster took me by surprise by blasting me through a barrel roll. First, I received scores from a prestigious contest I did not final in. Oh, you know how this story goes. The book is either incredibly awesome or the reader would rather drink antifreeze before turning one more page. I’m usually good with that. It means that my writing has produced extreme emotional reactions. But when one of the judges not only claims the book had no satisfying ending but that it wasn’t even a love story, well, that floored me. Most of you know that I write historical romance, paranormal romance, and some erotic romance. Romance is always a central theme in my books, no matter the genre. I’m having a hard time wrapping my head around how a judge felt that the book failed to meet the requirement of a happily ever after love story. Where did I go wrong? Did I go wrong? Maybe not. I try to remember that this is just an opinion of one person and that’s okay.

But wait.  Three different reviewers have given three of my books high accolades in recent days, including the one mentioned above. For them, my tales are a real pleasure to read. I should be overjoyed, busting at the seams. And I am, truly and humbly. While poking around Amazon, I stumbled across another review written several months ago that basically states  my characters suck, my writing sucks, I suck. This was not a malicious attack, but rather someone who simply hated my book. Regardless, it still stings. And this is why I don’t make it a habit of reading my reviews. Then there is the personal message a reader sent to me via social media and another who emailed me just this week. Both ladies took the time to reach out to me, to say they really love my books and want more.

Round and round my emotions go. Yep – I’m a little green in the gills. I know I’m not the only one. Fellow MuseTracker Stacey has experienced the same thrills and chills. And I’m quite certain that most of our writer friends and acquaintances have, too. The stomach-dropping dips are simply part of the ride.

Stacey, a pillar in my support system, probably won’t remember this, but she once said, “You’re a creative crab.”

Huh?

Imagine if you will a basket of crabs. There’s always one who tries to escape but the other crabs in the basket will keep pulling it back down to certain doom. The would-be escapee crab is the creative crab and the other crabs are critics. All this is true whether you are a newbie author or a seasoned pro. The unsavory opinion of one or two really poisons the pot. It is always that bad review or awful contest score that sticks with us, almost negating all the praise. Almost.

We shouldn’t let the critic crabs keep us down. We can climb out of their basket, yes we can. We must remember all the acclaims, successes, happy readers, and, most of all, stay true to ourselves. Dismiss the negativity, honest or otherwise, grab ahold of the rim, and pull yourself up.

Ours is a path that will surely have its ups and down, topsy-turvy flips, and bone-jerking turns. So buckle and enjoy the ride.

Anyone care for melted butter with their crab legs?

 


Editor Shop Is Coming! Entangled!

June 7, 2016

Polish your pitches! (Rules are listed at the top of the blog and it will go live next week.)

Get ready to have direct access to a senior editor at Entangled Publishing!

Learn what type of manuscripts they’re looking for right now!

http://www.entangledpublishing.com/

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