August 1, 2017
This is a link to an article about FB’s policy of using well known artists’ names in other people’s ads. Specifically as advertising keywords. This is something you should be aware of because Amazon has similar issues. So far, it looks like their stable of lawyers are keeping things at bay…….
Let me know what you think. I’m very curious!
March 7, 2017
A friend shared this blog post with me recently and, like her, I think the information is worth passing along. It comes from the Where Writers Win blog. The post discusses results found testing a variety of text used describing books featured in BookBub daily newsletters. It’s worth the read and can help when creating your own descriptive text across the mediums. Check it out.
July 19, 2016
Jennifer and I just got back from RWA’s national conference in San Diego. One of the benefits of going is to learn new information and to discover the folks who can help you navigate the publishing industry!
I met this amazing woman who does just that. This web site is a gateway to learning all things marketing! I will be signing up to take her classes just as soon as I cross the finish line and get this new book back to the editor. Check it out. I think you’ll be excited about it too!
Chris Syme is principal of the award-winning CKSyme Media Group in Bozeman, Montana, a strategic communications agency. She has 20+ years of experience in communications from marketing and media relations, to radio and newspaper, to crisis management and teaching. She is an in-demand conference speaker and a published author.
March 1, 2016
Recently email marketer BookBub offered 98 tactics in marketing that could increase your book sales. Many of them, we already know and utilize. See if there is any that you haven’t tried or would like try.