April 3, 2018
Keywords are an important part of discoverability for anyone selling goods on Amazon. In authors’ cases, they help drive readers to books. With all the lovely (yes, that is sarcasm) algorithms Amazon has in place that makes it nearly impossible to get noticed, it is crucial to optimize the SEO for every book authors publish. One way to do that is to plan the best keywords to use for your metadata, book description, and more.
Try Google Keyword Planner to “refine search campaigns and ensure content remains relevant”. Come up with a bunch of words that would describe the main points or theme of your book (or other product you are selling) to plug into the planner and retrieve the keywords that garner the most search relevance.
Sounds like a winner.
March 20, 2018
There seems to be no end to scams and the author is always on the raw end of the deal. Read, or watch the short video, on Fortune.com about a money-laundering scheme using independently published authors’ Amazon accounts.
January 3, 2018
Instead of a Hump Day Kick Start today, I am posting a link to writer David Gaughran’s blog Let’s Get Digital. He outlines one author’s ongoing rank-stripping issue by Amazon. It’s a serious problem for innocent authors following the rules and it’s costing time, ranks, sales and marketing dollars. Ultimately, it’s just another punishment to authors trying to get any type of visibility in Amazon’s crowded marketplace using legitimate marketing techniques. It’s an outrageous abuse by Amazon’s KDP program—stripping ranks, deleting reviews, jacking with but buttons, burying discoverability in favor for Select authors, and more!
This is a must read!
We need to make a lot of noise over this. We must put on pressure for viable change. Spread the word and let Amazon know how you feel.
August 8, 2017
I have a love/hate relationship with Amazon. As a consumer, I love the ease of shopping with them. As an author, I am in no way happy with their changing book-selling landscape, their elusive algorithms, the near impossible discoverability on their search engines, and how difficult it is to make sure I’m getting paid correctly. I’m very much aware of pirate sites and scammers hanging around on Amazon and stealing MY money. And I am aware Kindle Unlimited is flawed. But I had no idea just HOW flawed. I have been apparently (and blissfully) clueless of scammers that are also authors. Clueless of clickfarms. Clueless of the unethical manipulations of popular Amazon lists—the coveted lists that also help spread author names and titles to more Amazon readers. This not only affects hard-working (starving) authors, it affects readers, too. So why isn’t Amazon doing anything about it?
Read more (in detail) here on this post by David Gaughran and what we can do to make changes (she says with only a shred of hope).
June 20, 2017
So Amazon has quietly made more changes in the selling of books. One that seems to benefit everyone but the author. Third-party sellers can now “win” the Buy Box. What does that mean? It means this seller would be listed as the default for the Buy Button. It means that these third-party
Book Burn Open Knowledge Hot Fire Paper Old
sellers can mark books down to whatever price they want (so long as the meet some Amazon criteria…haha). It also means that slices into any profit the author MIGHT make. I say might because there are various ways these third-party sellers can get their hands on “new” copies that would cut the author completely out of the sale. And it could mean that potential customers may only have a third-party seller as a choice to buy from.
This went into effect back in March and a buzz about it was made last month, but it has only been recently that authors have noticed and/or felt the pinch.
To read more about it, check out the links below to articles from Publisher’s Weekly and Huffington Post (with visuals). Definitely worth the read.