Pinterest for the Author

October 3, 2012

Song of the Day: Unity by Shinedown

I’m a visual person. I learn, imagine, and write visually. So it might come as no surprise that I love to whittle away time on Pinterest. Of course that might just be an oxymoron, as I don’t have much time to whittle.

The images and photography I have seen on Pinterest are amazing, breath-taking, heart-wrenching, useful, arousing, and inspiring.

But Pinterest is another social media site. And like all social media sites, there are opportunities for authors to market themselves.

Here are a few tips for making Pinterest work for you.

Indentify yourself! Fill out the About Me section. Don’t forget to add links!

Mine reads:

Author of dark, steamy, and adventuresome historical romance.

http://www.jbrayweber.com

Visitors to my page will discover who I am and where to find out more.

*Optimize driving traffic to your page by using keywords and board categorization.

Ex: Board Title: Pirates Categorization: Film, Music, Books

This narrows down searches, making it easier to find images.

*Title and describe boards to segment target market and/or audience.

Ex: Romantic Suspense, Fashion, Holiday Ideas, Recipes, Books on Writing Craft, Movies That Inspire Me, etc.

These different boards likely have different audiences. Take it further and describe the boards. Ex: Board Title: Gothic, Steampunk, and Fantasy Description: Images encouraging the fanciful illusions of my paranormal muse.

*Pin imagery that reflects you, your personality, and your brand.

*Use boards to your advantage – generate storyboards for WIPs, create boards dedicated to each of your books, add music videos that inspired books or characters, develop boards of your favorite authors; the possibilities are endless.

*Link book covers to your website or directly to buy sites like Amazon.

*Engage – repin, like, comment, respond, and follow

*Cross promote using social media integration. Pinterest has made it easy to like, tweet, and share pins. Plus, it is a great way to build an audience.

*Pin what’s trending. The reasoning? More exposure, of course.

*Quality over quantity – don’t pin for the sake of pinning. Oh, it’s easy to do. Pinning can be quite addictive. But as authors, this goes back to what defines you and your brand.

*Credit the sources.

It’s all about exposure and engagement! Stop by my page. http://pinterest.com/jbrayweber/

Do you Pinterest? Got any Pinterest tips you’d like to share? How about Pinterest questions? Let me hear from you!