Link Of The Week-EVAN Your IT Guy!!!

October 17, 2017

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Holy cow! I am so glad I found this week’s link! It is something every writer, every small business owner needs.

https://www.evanyouritguy.com/

How many times have you found your computer running slow, acting funny, not talking to your printer, not able to access email, and on and on and on……. I have found the solution!

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EVAN is a network of IT professionals ready to provide on-demand help with your computer needs.

SECURITY

EVAN’s top priority is to provide peace of mind to its customers.

RELIABILITY

EVAN is always available, 24/7.

TRANSPARENCY

 Honesty and openness are at the top of our list. Nothing to hide, ever.

SPEED

 The faster we fix it, the faster our customers can get back to work.
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Make Sure You Have A Tribe In Your Pocket!

June 9, 2011

It took me fifteen years to discover I had no talent for writing, but I couldn’t give it up because by that time I was too famous.  Robert Benchley

 

Let's go viral with our marketing

If you are a writer and you want to make money with your books, then you are a business. This is the message that comes through loud and clear as I criss cross the internet researching how other people have become successful selling their books. It is a discipline.

Once you’ve adjusted to this mind shift, then you can get on with the business of marketing yourself and your book. The first move is to create a road map of how you will go about selling your book. Building a successful business requires capital. I know this is a delicate topic, but one that needs to be met head-on. If you think you can do this without spending something, then you are selling yourself a load of rubbish. How much are you willing to spend on marketing? How about products or services of other people? What is necessary to meet your goal? This does not mean a lot of money needs to be set aside, it only means that this should be a well thought out process.

Once a realistic budget has been set, tap into your social networking circles. This is easier said than done. Research shows that the more people see your ad, the more they trust the product. Don’t post your ad one time and wait for the money to roll in. It takes a minimum of seven times for your ad to be viewed before it becomes effective. It is suggested that you run the ad once a week for 2 months. This is, of course, after you have built this social platform into a marketing machine that welcomes your ads.

Marketing your book into a best seller is far easier if you have a large platform from which to spring off. Trissa Tismal calls this platform, a fan base or a tribe. Simply put, it is a group of people interested in what you have to say and love your work. How do you build an online tribe that acts as a sturdy platform? Building this group must be a priority that can start well before you’ve finished your first piece of work. A writer must use the 90/10 rule. When you are connecting with people on or off line, then expect to give them value rich content 90% of the time while trying to sell your book only 10% of the time. I thought this was an extremely useful guideline that Ms. Tismal shared and it makes a lot of sense.

Be generous. Share your knowledge. Be there to offer information to others. This creates a sense of trust and appreciation between you and your tribe. Another way to do this is to connect people within your network. Introduce them to each other if you think they will benefit from it. People will be impressed that you thought about them enough to make this gesture. Above sharing your knowledge and connecting people together, be very generous sharing your heartfelt wishes with them. Cheer them on if they’ve been successful and support them if they need a kind word. Sharing emotions establishes a greater sense of community and trust.

Once that platform is established, try giving people a free sampling of your book. Set up your website or the messaging system of your social network where visitors can give their name and email address so they can download a few chapters of your story. Ms. Tismal even suggests that you can be creative and give out something other than your book that will bring in people and give them a sense of what you do. I believe this is a strategic bit of advice because for every person who gives you their email and reads your material, they then become new members of your tribe. You will be able to communicate with them regularly through email, articles, teleseminars etc.

Don’t forget to let your friends and family that aren’t on social networking sites be included in your efforts. Use a phone call, an email or the old fashioned letter in the mail to let them know about your book. You can ask them to put in a good word for you with their friends and to make a referral sale. You CAN go viral on and off the computer, it just takes effort. My friend, Melissa Ohnoutka, joined her mother’s book club after they read her book (on her mother’s urging). They, in turn, told their friends how much they liked it and how enjoyable it was to have Melissa come to their club. It’s much like a pebble dropping in a pond and the concentric circles spreading out across the still water. The pebble is our effort and it will bring results that reach far beyond our little corner of the world.


What Is An Entrepenauthor?

June 2, 2011

Publication – is the auction of the Mind of Man.  ~Emily Dickinson

Do you have passion for what you do? How about drive and persistence? Have you ever thought about those three words? If you haven’t, now’s the time to decide if you want to be a successfully published author or simply one that has your work out there in the public eye- sitting, stagnating, wasting away like a decaying fish on a hot summer’s afternoon.

Some of you might think my opening is a bit strong. I would suggest to you that, like it or not, those three words will have to be a part of your every move if you want to make money. I’ve always maintained that the writing industry is schizophrenic in that you have the great camaraderie among authors who are willing to bend over backwards to help each other versus the business side which is as cut-throat as any Wall Street entity would dare to be. Whether you will be traditionally published or take matters into your own hands doesn’t matter- it’s time that you learn how to embrace what happens after you write “The End” in your novel.

We’ve discussed a few different ways to market your book, today I want to introduce you to the idea of being an entrepenauthor! Trissa Tismal coined that term and I think it’s brilliant.  Once the decision has been made to sell your material, you are a business! As such, the first thing that needs to be created is a mission statement. It only has to be ten to twenty words. It is to focus the needs you’ll meet for the consumer. Is it to entertain? To provide an escape? To scare the living begesus out of them? To titillate them? The key word there is to focus and then make sure you are constantly writing to fulfill your mission statement.

An entrepenauthor has created a mindset shift. Authors need to be in complete control of their writing and publishing destinies, but that means thinking outside of our cozy artistic playgrounds. An entrepreneurial attitude will allow us to make a niche in this industry. Niches makes riches, it also creates a focused market to aim our energies at.

We create that niche by doing market research and positioning our product. Go to your local bookstore, (or online) and find the top five selling books in the genre you would like to publish in. Study them. What similarities do they all have? Dissect them to understand why they are so popular. That’s called market research, BTW. Now, decide how you will make yours different. Darker? Funnier? Shorter, longer? What niche will you occupy?

Now comes the scary part- the marketing plan. This is where most authors, no matter the level of writing talent, fall flat on their face and start to rot like those fish in the sun. We’ve all heard of the J.K. Rowling success story, but it is the exception, not the rule.  Research shows that for every one million books sold, 950,000 of them sell less than 99 books. Wow, really? That’s not much to show for years worth of work.

To stay out of that group, you need to create a road map of the things you need to do to increase the potential sales. Let’s start with the idea of publishing. If you are being published by an established house, then you may skip this step. If you are self publishing, then don’t use your name as the publisher. Create a name for your company. Check to see if it’s already taken and register it. Typically company names end with Books, Press, or Publishing. You can be creative, but make it general enough to give yourself some latitude in case you change genres. For instance, if you write erotica, you might choose Throw Me Down Publishing. If you were then to switch to YA, that might not be the best choice.

You are an entrepenauthor! This week you’ve learned how to create a niche for a target market, how to make a mission statement to focus your energies on creating something that no one else can, and have begun thinking of yourself as part of a business entity.

I’m challenging all of you to think of a mission statement and a publishing company name. What will it convey? If you’re feeling brave, share it with all of us. You never know, your words may inspire someone else to find their own.